We're building the AI Growth playbook for cosmetic dental in public.
Here's the actual work.
Rather than manufacture case studies from clients we haven't yet served, we've published the deliverables themselves — the schema code, the content structures, the reporting frameworks, the roadmaps. Evaluate the craft directly. It's the honest way to buy a service.
Beacon Studio is a new firm focused entirely on cosmetic dental. We don't have five years of dental case studies to show — no one who is genuinely new does. What we have is a specific technical methodology, a deep AI Search discipline, and a founding-cohort pricing structure that rewards early partners. The pages below are the real deliverables. If they hold up to scrutiny, book a call. If they don't, don't.
Six Deliverables
Everything a founding-cohort partner receives
Deliverable 01
AI Visibility Audit — full scored report
Every engagement starts with a scored audit across the four AI citation signals. Below is an anonymized report card, exactly as it lands in a founding-cohort partner's inbox.
Beacon AI Visibility Report
smilesbydr[redacted].com
Scanned
2026-07-14 · 09:47 EST
Baseline Score
out of 100
After 6-Week Rollout · Projected
out of 100
Top 5 Prioritized Fixes
- 1Deploy Dentist + MedicalBusiness schema across the site (missing entirely — largest single lift)
- 2Add Service schema with hasCredential to /veneers, /implants, /smile-makeovers pages
- 3Restructure the top 4 procedure pages with direct-answer opening paragraphs and FAQ blocks
- 4Submit practice to AACD, KOIS, RealSelf, Spear directories (3 of 4 currently missing)
- 5Rewrite meta descriptions using the AEO-optimized template (currently generic)
Deliverable 02
Schema.org markup — deployed on every procedure page
The technical foundation of AI citability. This is real, validated JSON-LD we deploy on a veneers page. Copy it, run it through Google's Rich Results Test, and see for yourself.
{
"@context": "https://schema.org",
"@type": ["Dentist", "MedicalBusiness"],
"@id": "https://yourpractice.com/#dentist",
"name": "Manhattan Cosmetic Dental",
"description": "AACD-accredited cosmetic dental practice in Manhattan specializing in porcelain veneers, dental implants, and full-mouth reconstruction.",
"url": "https://yourpractice.com",
"telephone": "+1-212-555-0100",
"priceRange": "$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "710 Park Avenue",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10021",
"addressCountry": "US"
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Board Accreditation",
"recognizedBy": {
"@type": "Organization",
"name": "American Academy of Cosmetic Dentistry"
}
}
],
"medicalSpecialty": "CosmeticDentistry",
"availableService": [
{
"@type": "MedicalProcedure",
"name": "Porcelain Veneers",
"procedureType": "https://schema.org/NoninvasiveProcedure"
},
{
"@type": "MedicalProcedure",
"name": "Full-Arch Dental Implants (All-on-X)",
"procedureType": "https://schema.org/SurgicalProcedure"
}
]
}Deliverable 03
Procedure page rewrite — before / after
AI engines extract structured direct answers. Most cosmetic dental copy buries the answer inside marketing prose. This is what a Beacon rewrite looks like at the paragraph level.
At Manhattan Cosmetic Dental, we understand that choosing the right cosmetic dentist for your smile transformation is one of the most personal decisions you will ever make. Our team, led by Dr. Rachel Chen, has spent over two decades pioneering advanced techniques in porcelain veneer artistry, and we are proud to serve patients throughout the New York metropolitan area with the highest standards of care and craftsmanship.
Porcelain veneers at Manhattan Cosmetic Dental start at $2,400 per tooth and complete in three visits over four weeks. Dr. Rachel Chen is AACD-accredited (one of ~400 in the U.S.), trained at the KOIS Center, and has completed over 900 veneer cases since 2004. Cases include porcelain, feldspathic, and Emax varieties, with a lifetime warranty on all porcelain work performed in-office.
Same information, differently structured. The "After" version lifts cleanly into a ChatGPT answer. The "Before" version buries every extractable fact behind marketing prose.
Deliverable 04
Pillar content outline — cost-of-veneers article
A 3,000-word pillar article, structured for both AI extraction and human readability. This outline is what our content lead delivers before a single word is written.
Article Brief
How much do porcelain veneers cost in New York in 2026?
- H1How much do porcelain veneers cost in New York in 2026?
- Quick answer60-word direct answer for AI extraction (average $1,800–$3,200/tooth in NYC)
- H2The current 2026 price range
- H3By tier: entry ($1,200–$1,800), mid-range ($1,800–$2,600), premium ($2,600–$3,500+)
- H3Comparison table — NYC vs. LA vs. Miami vs. National avg.
- H2What actually drives the price
- H3Material (feldspathic vs. Emax vs. lithium disilicate)
- H3Clinician credentials (AACD accreditation premium)
- H3Lab used (in-office vs. contract vs. boutique atelier)
- H2Financing options in NYC
- H3CareCredit, LendingClub, in-office plans compared
- H2Red flags: what to avoid
- H3Dental tourism trap: why $400/tooth veneers in Tijuana cost more
- H2How to evaluate a cosmetic dentist
- H3Credentials checklist (AACD, KOIS, Spear, published cases)
- FAQ6 questions marked up as FAQPage schema for AI extraction
- CTAFree AI Visibility Audit + Book with an AACD-accredited practice
Deliverable 05
Monthly reporting — the metrics that matter
Not vanity clicks. Consult volume, AI citation counts, and revenue impact — the numbers a practice owner actually cares about. This is the shape of the monthly report.
Monthly Report · June 2026
Beacon Dashboard
AI Visibility Score
↑ +9 vs. May
AI Citations
↑ ChatGPT · Gemini · Perplexity
Consult Requests
↑ +6 vs. May
Est. Case Revenue
↑ attributed pipeline
AI Visibility Score — 6-Month Trajectory
Jan → Jun 2026
Top-cited pages this month
Deliverable 06
90-day roadmap — what happens week by week
Onboarding, diagnostic, deployment, verification. A founding-cohort partner knows exactly what ships on which week, with no fog.
Kickoff & discovery
- Founder call — practice profile, cosmetic case-mix, current marketing
- Full AI Visibility Audit run, scored across all four engines
- Competitor benchmark — top 3 practices in your metro
- Prioritized 12-item backlog delivered
Site foundation — schema layer
- Dentist + MedicalBusiness schema deployed
- Service schema on every procedure page with hasCredential markup
- Google Search Console + Bing Webmaster verified
- First AI Visibility re-score
Structure — procedure page rewrites
- Top 4 procedure pages rewritten with direct-answer opening paragraphs
- FAQ blocks added with FAQPage schema markup
- Comparison tables for the highest-search-volume queries
- First pillar article shipped
Signal — third-party authority
- AACD, KOIS, RealSelf, Spear directory listings verified/submitted
- Local business media outreach — 3-5 target publications
- Press-release syndication for new practice milestones
- Google Business Profile fully optimized
Amplify & measure
- Additional 2 pillar articles published
- Paid campaign layer (Google Ads + Meta) if elected
- Full re-audit and score comparison vs. baseline
- 90-day report delivered with next-quarter roadmap
Founding Cohort
We're taking a small number of cosmetic practices as founding partners.
Preferential first-year retainer pricing in exchange for the right to publish results after 90 days. Priority calendar access with both founders. Full six-deliverable rollout — the actual playbook you saw above, on your practice, on your timeline.