Eleven things we do, every month, to make Google send you customers
No jargon, no mystery. Here's everything that goes into our SEO work, what each piece actually does for your business, and how often we touch it.
Tuning the engine before the race
Before anything new gets published, we make sure your website is technically healthy. We check how fast it loads, whether it works smoothly on a phone, whether Google can actually read it, and we set up the tracking that lets us see what's working.
If the foundation is broken, nothing else will rank no matter how much effort goes into the other ten blocks. So this is always step one.
Finding the exact words people search
We figure out what your customers actually type into Google when they need what you sell. Not what we think they search. What they really search, in their words.
Then we sort those phrases by what the person is trying to do (learn, compare, buy) and decide which page on your site should win each one. This becomes the map for everything we publish.
Speaking Google's language
Every page has invisible labels that tell search engines what it's about, who you are, where you're located, and what people are saying about you.
We write those labels properly so Google instantly understands your business and shows the right snippet, the right star rating, and the right contact info in search results.
Pages that earn rankings
Service pages, location pages, and topic hubs that actually answer the questions your customers have. Real depth, not thin filler.
We refresh older pages every few months too, because Google rewards fresh, accurate content. A page that ranked well last year often needs a tune-up to keep ranking this year.
The Journal: articles that teach and rank
Two to four articles a month, written by a real human, with custom illustrated covers. Each one targets a specific question your customers ask.
These articles do double duty: they earn search traffic, AND they give AI assistants like ChatGPT and Perplexity something to cite when people ask about your industry. We write for both audiences.
Earning trust from other websites
When reputable websites link to yours, Google reads that as a vote of confidence. The more good votes, the more Google trusts you, the higher you rank.
We earn those links through partnerships, guest articles, press mentions, local features, and reclaiming any old links pointing at broken pages. We audit the whole link profile every quarter.
Showing up in your neighborhood
When someone searches "best coffee near me" or "web design Brooklyn", we make sure you appear in the map results, with a complete profile, recent photos, and current hours.
We post to your Google Business Profile every week, keep your name and address consistent across dozens of directories, and tune your site for the cities and neighborhoods you serve.
Turning happy customers into proof
Stars next to your name are the single biggest reason someone clicks you instead of a competitor. We set up the system that invites reviews consistently, then respond to every single one within 48 hours.
Five-star reviews don't happen by accident. They happen because someone (us) is asking, at the right moment, in the right way.
The newsletter that keeps you top of mind
A monthly email that goes to your subscribers featuring the latest Journal articles, tips, and news from your business. Friendly, useful, never spammy.
It's how casual website visitors become repeat readers, and how repeat readers become paying customers.
The right email at exactly the right moment
Behind-the-scenes email sequences that fire automatically. A welcome series for new subscribers, a follow-up for visitors who didn't quite buy, a re-engagement for people who've gone quiet.
Always on, no manual work. You sleep, the emails work.
Text messages, when they matter most
For businesses where speed and timing matter (restaurants, retail, events), we set up opt-in SMS for reminders, last-minute offers, and event blasts.
Texts get opened 98% of the time, usually within minutes. When you have something that needs to be seen now, SMS is the fastest way to make sure it is.
How it all fits together, every month
SEO isn't a one-and-done project. It's a habit. Here's the cadence we run for every client.
- One Google Business Profile post
- Respond to every new review
- One new content piece moves forward
- Check ranks on priority keywords
- Publish 2 to 4 Journal articles
- Send the monthly newsletter
- Refresh one older page
- Backlink prospecting round
- Full report to you
- Technical site audit
- Backlink audit and clean-up
- Keyword strategy review
- Full traffic and conversion report
Ready to be the answer people find?
We'll audit your current SEO for free, show you exactly where you're leaking traffic, and walk you through what changes first.
Book a free SEO audit