Ten things we run, every week, to make your ad dollars work harder
Paid ads on Meta, Google, TikTok, and LinkedIn. AND a brand new frontier: ads inside ChatGPT, Perplexity, and Gemini. Here's everything that goes into the work.
Figuring out who we're targeting
Before we spend a single dollar, we figure out exactly who your ideal customer is, what they care about, what platforms they spend time on, and how they make buying decisions.
Targeting is the difference between an ad that costs ten dollars per customer and one that costs a hundred. We do the work upfront so every dollar after that goes further.
Meta ads: Facebook and Instagram
Most of your customers spend time on Facebook and Instagram every day. We run targeted ads there to bring them to your business, with creative that fits each feed and the Stories format.
We split test images, videos, carousels, and Reels. We tune the audience week by week. We track every conversion back to the specific ad that earned it.
Google ads: search, display, and YouTube
When someone Googles "best web designer in Brooklyn", we make sure your ad shows up at the top of the results. We also place ads across millions of partner sites and inside YouTube videos.
Search ads catch people actively looking for what you sell. Display and YouTube ads catch them while they're learning, watching, or browsing. We run both.
TikTok ads: short-form video
If your customers are under 40, they're on TikTok. We make short videos that fit the platform's vibe, not the corporate ad vibe, and put them in front of people who match your customer profile.
TikTok ads are cheaper than Meta or Google when done right, because the platform rewards content that feels native. We make ads that don't look like ads.
LinkedIn ads: reaching businesses
If you sell to other businesses, LinkedIn is where decision makers actually pay attention. We target by company size, industry, job title, and seniority, then put the right message in front of them.
LinkedIn clicks cost more than other platforms. But the people clicking are the people writing the checks. Worth it for the right business.
AI ads: ChatGPT, Perplexity, and Gemini
Tens of millions of people now ask ChatGPT, Perplexity, and Gemini instead of Googling. These platforms are starting to show sponsored answers and product placements, and we run ads there too.
This is brand new in 2026, and most agencies aren't doing it yet. We are. Early movers will own AI recommendations for years, the same way early Google advertisers locked in cheap search clicks for the better part of a decade.
Making ads people don't scroll past
Most ads fail because the creative is generic. We make original images, original videos, and original copy for every campaign, tuned to each platform's format and audience.
The same product can need ten different creative angles, one for each audience and platform. We make all ten and let the data tell us which ones win.
Landing pages built to convert
An ad that clicks but doesn't convert is wasted money. We build dedicated landing pages for every campaign, designed around exactly what we promised in the ad.
One ad, one page, one action. Clean, fast, focused. Conversion rates double or triple compared to sending traffic to a generic homepage.
Tracking every click, every conversion
We install Meta Pixel, Google Analytics 4 with Enhanced Conversions, TikTok Pixel, and LinkedIn Insight Tag. Plus server side tracking so iOS privacy changes don't blind us.
If we can't measure it, we can't improve it. The tracking we set up means we know within hours which ads are working and which are wasting money.
Bringing back the visitors who didn't buy
Most people don't buy on the first visit. We retarget them with smart ads across platforms until they're ready. Then we use what we know about your buyers to find new ones just like them (called lookalike audiences).
Retargeting usually delivers five to ten times the return of cold ads. Lookalike audiences then multiply that by reaching new customers who match your best existing ones.
Killing losers, scaling winners, every week
Ads aren't set and forget. We check every campaign every week. The ones losing money get paused. The ones making money get more budget. The middle ones get tested and tuned.
Plus a full report to you every month: spend, return, what we learned, what we're trying next. No black box, no excuses.
How it all fits together, every month
Ads aren't a one time launch. They're a habit. Here's the cadence we run for every client.
- Check every campaign's performance
- Kill ads that are losing money
- Scale ads that are making money
- Test fresh creative variations
- Refresh audiences and bids
- Launch a fresh creative batch
- Update landing pages
- Test a new platform or format
- Full performance report to you
- Which platforms earned their spend
- Strategy review with you
- New campaign concepts
- Annual benchmark and outlook
Want to see what your competitors are spending on?
We'll run a free audit of competitor ads across Meta, Google, TikTok, and the AI assistants, then show you exactly where your money would work hardest.
Get my free ads audit